NONAINA

Brief

The goal of the project was to redesign the aestethic and the logotipe of Nonaina

Concept

The sparkling water on a clear morning, the purity of the air on a cliff at the sea, or the deafening silence in an endless forest. They are expressions of nature, which speak to us in a clear voice of simplicity and power they profess.

Feelings and sensations, concepts that wanted to become specific in this identity so to transmit how is the new generation of ecology; people seeking the simplest complexity and most respectful elegance.

IDENTITY

In order to express the natural simplicity and maintain the distinctive features that the brand had built so far, the cloud becomes the central symbol of the identity. This is followed by a new typeface, Bariol, with which we built a very simple and pure logo. The cherry on the cake it’s the shade of soft, natural and calm green that conveys ecology in its pure state.

PHOTOGRAPHY

It follows the key and simple character of the new identity. We searched for a photograph that explains the brand in a sober and elegant way. Light backgrounds, soft lighting, wood, and life; the response of what they have been acclaiming are simple and elegant photographs.

WEB

The web is the main element as it unites the elements worked so far. An identity and photography designed to be spread on the web; keeping as a main part the page and extending it in social profiles like twitter, facebook and instagram.